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NeoImmersion Montessori is a brand-new preschool in Pacifica, CA. Their primary focus is on bilingual education, experiential learning, and outdoor curriculum.
Founder Elina C. Chen was interested in creating a set of videos that will work both as longer story-telling tools and as shorter online and social media ads.
During the development process, we decided to create two separate, but overlapping videos: one longer narrative video focused on the founding and mission of the school, and another much shorter promotional video.
This is the shorter video. It's based around strong images of the children and utilizes bold copy to call out core differentiators of the school.
