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Mall For Africa app allows users from Africa to purchase goods online from US retailers.
The challenge for the app developer has been educating the users on some of the more nuanced aspects of the app. So they were looking for a creative partner to come up with an approach that would simplify the app, while also making it more enticing for new users.
We developed the concept for the video which made the user the focal point.
We then produced the video with the emphasis on the model's interaction with the app. We wanted to convey not only the ease of use, but also the joy that the app brings to the user. In the end, it is simple but effective video that appeals equally to emotion and reason.
