Brand & Marketing

Dorna Robotic Arm

 

Dorna was masterminded by two brothers in San Jose, CA. They wanted to create an affordable and portable device that could be beneficial to makers, hobbyists, artists, and small manufacturers alike. 

The brothers wanted to market Dorna through Kickstarter and needed an engaging, thorough video that could showcase various features of the device.  

We know that best Kickstarter videos are a mix of attractive product overview and a memorable personal story.  So for this video we wanted to make sure that both aspects were present.  

The result is a video that mixes high production level cinematography with an on-screen personal appeal. A professional VO was also used to give a more polished feel. We are happy to report that Dorna was fully funded within weeks of video completion.  

 

NeoImmersion Montessori Promo

 

NeoImmersion Montessori is a brand-new preschool in Pacifica, CA. Their primary focus is on bilingual education, experiential learning, and outdoor curriculum.

Founder Elina C. Chen was interested in creating a set of videos that will work both as longer story-telling tools and as shorter online and social media ads.

During the development process, we decided to create two separate, but overlapping videos: one longer narrative video focused on the founding and mission of the school, and another much shorter promotional video. 

This is the shorter video. It's based around strong images of the children and utilizes bold copy to call out core differentiators of the school. 

 

Nearshore Partners Promo

 

Nearshore Partners is a boutique recruiting agency specializing in tech outsourcing for clients looking to rapidly scale projects.

While based in the US, Nearshore's workforce resides primarily in Argentina. Nearshore was looking to create an introductory video that conveyed their business model through their two founders, Brian and Alex.

To keep the budget reasonable, Argentinian video production was outsourced to a local vendor in Argentina, while we shot the primary interviews and b-roll in San Francisco. The Argentinian footage was then combined with US footage in the final edit. 

The end video is a high-level overview of Nearshore business model and services, and it effectively conveys the dynamic and personalities of its founders.  

 

Mall For Africa App Demo

 

Mall For Africa app allows users from Africa to purchase goods online from US retailers.

The challenge for the app developer has been educating the users on some of the more nuanced aspects of the app.  So they were looking for a creative partner to come up with an approach that would simplify the app, while also making it more enticing for new users.  

We developed the concept for the video which made the user the focal point.

We then produced the video with the emphasis on the model's interaction with the app. We wanted to convey not only the ease of use, but also the joy that the app brings to the user.  In the end, it is simple but effective video that appeals equally to emotion and reason. 

 

Siren Snacks Promo

 

Siren Snacks is a new San Francisco start up intent on disrupting the snack bar industry. Their focus on clean, unprocessed ingredients sets them apart from many other players in the field. 

The client approached us with an urgent promo video need - we had to get production started in under 24 hours!

We were able to marshal all of our last-minute resources and produced the entire video in under one day. Sisters and founders Elizabeth and Abby took on the roles of on-screen talent and did a fantastic job. 

The final video is a fun and informative video that conveys the spirit and the goals of the founders, as well as showcases the yummy product. 

 

Eat With Strangers Become Friends Commercial

 

EatWith produces communal dining experience all across the world. It's a great way to meet new people when traveling, as well as experience new cuisines and cultures. 

After experiencing an amazing Eatwith event in San Francisco, we approached EatWith with a quick concept for an online commercial. They quickly bought into the concept, and within two weeks we were going into production. 

Our biggest challenges were time and modest budget that would not allow us to hire professional actors and models to be featured in the video.  So we quickly scrambled to find friends who would work for food.

The end product is a spirited and earnest video that authentically conveys the user experience and leaves the audience wanting the same.  

 

Behind the scenes